AI Chatbots are trained on the web, and your presence in key websites and knowledge bases will directly correlate to how often AI chatbots mention you.
1. Why “Everywhere Presence” Matters
Large‑language models (LLMs) ingest billions of public pages and then decide which brand to quote when a user asks “What’s the best X?” If your company name, product names and key facts keep showing up in that training soup, two things happen:
- Training bias: The model’s internal weights treat your brand as familiar (higher prior probability).
- Retrieval bias: Chatbots with live search are more likely to click and cite pages they already “know.”
That’s why Google and OpenAI are paying serious money for fresh social data:
- Google–Reddit licensing deal: ~$60 M per year so Vertex AI and Gemini can keep Reddit posts in‑house.
- OpenAI–Reddit partnership: ChatGPT gets Reddit’s real‑time API; Reddit gains AI revenue.
- TechCrunch confirmed OpenAI will train future models directly on Reddit threads.
If Reddit chatter is valuable enough to cost eight figures, your brand’s presence there is a visibility asset. Same for Wikipedia, Quora, LinkedIn, Product Hunt, X (Twitter), Medium, etc.
2. Authoritative “Touchpoints” LLMs Love
| Channel | Why LLMs Trust It | Action Items |
|---|---|---|
| Wikipedia / Wikidata | Built into most LLM pre‑training corpora; strong authority signal. | Maintain a neutral, well‑sourced page; sync product specs with Wikidata. |
| Google & OpenAI pay for direct fire‑hoses; high topical freshness. | Seed AMAs, answer niche subreddit questions, encourage customers to post reviews. | |
| Quora | Long‑form Q&A pairs = perfect prompt/answer alignment for models. | Publish expert answers; link back to deep‑dive blog posts. |
| Product Hunt & Medium | Tech‑savvy audience, structured launch posts; Medium has built‑in AMP markup. | List every major release; cross‑post summaries on Medium. |
| X (Twitter) | Real‑time sentiment + entity tagging (Cashtags, hashtags). | Pin authoritative threads; include stat snapshots that bots can quote verbatim. |
But there's loads of other places to have a presence, such as LinkedIn, Medium, Youtube etc..
Tip: Focus on statements that can be lifted wholesale e.g., “Our widget reduces latency by 34 %.”
Bots love citing unique numbers.
3. Our Reddit Presence Score in AEO Checker
To make “be everywhere” measurable, we now calculate a Reddit Presence Score (RPS) for every brand you track:
- Volume – posts & comments mentioning brand / last 90 days
- Diversity – number of unique subreddits represented
- Authority blend – karma‑weighted author mix (veteran vs new)
- Sentiment – % positive or neutral vs negative
The algorithm normalises for subreddit size, so a niche B2B comment in r/PLC gets credit proportional to impact.
Coming next: similar Presence Scores for X, Quora, Product Hunt and Medium. You’ll see at‑a‑glance which platform deserves your next outreach sprint.
LLMs are giant pattern‑matchers: the more high‑authority places your brand appears, the higher the odds those patterns surface in AI answers.
Run a scan on https://aeochecker.ai to check your new Reddit Presence Score.
4. Checklist to Expand Your Web Footprint for AEO/GEO
- Get yourself into Wikipedia either with your own page or mentioned by others.
- Launch & relaunch on Product Hunt whenever a major feature drops.
- Keep an active presence on X.
- Answer the top three unanswered Quora questions in your industry.
- Schedule one AMA per quarter in a relevant subreddit and archive Q&As on your site with FAQ schema.
- Add a “Seen on Reddit / Quora / XYZ” carousel with linked citations reinforces trust for both users and bots.
- Start posting on LinkedIn and produce valuable content.
- Post your blogs on Medium